"Arnold Palmer, Look This Way Please! – 120 Years of Golfers in Advertising" by Alastair J. Johnston and James O. Johnston is a numbered limited-edition book dedicated to Arnold Palmer and his influence on print advertising. This book also features over 300 notable golfers and over 1,300 print ads from 1900-2019; with Mr. Palmer represented in 169 of these images.

Follow the story of a young Mr. Palmer, who grew up in western Pennsylvania in the post-depression years; who would later become an American icon and receive the Presidential Medal of Freedom and the Congressional Gold Medal.

Mr. Palmer was respected and admired by so many, to an extent where his commentary, opinions, and judgement in representing corporate entities, brands, products and services exerted compelling influence for over half a century.